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← Glossary
Growth & Go-to-Market

Flywheel

A self-reinforcing loop where each turn makes the next easier — more users create more value that attracts more users.

Why it matters

Unlike a funnel, a flywheel compounds; the hard part is the early turns before momentum takes over.

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Get the real-world version of "Flywheel" drawn from hundreds of conversations with founders and investors.

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Go deeper

Episodes on Growth & Scaling

How Do You Grow a Marketplace When Both Sides Are Slow? Ishan Dan on RegenX

Pick My Brain with Alan Jones · 12 August 2026

How Do You Grow a Marketplace When Both Sides Are Slow? Ishan Dan on RegenX
Deel's COO on the AI Agent Writing Its Own Code

In The Blink Of AI with Georgie Healy · 7 August 2026

Deel's COO on the AI Agent Writing Its Own Code
What Makes a Founder Worth Backing at Pre-Seed? With Ilana Elbaz | GTM at Deel

First Cheque with Cheryl Mack & Maxine Minter · 20 July 2026

What Makes a Founder Worth Backing at Pre-Seed? With Ilana Elbaz | GTM at Deel
All Growth & Scaling episodes →
Related terms

Product-led growth

A motion where the product itself drives acquisition and expansion — free trials, self-serve sign-up, viral loops.

Moat

A durable advantage that makes you hard to copy — network effects, switching costs, brand, data or scale.

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