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← Glossary
Growth & Go-to-Market

Land and expand

Winning a small initial deal then growing the account over time with more seats, products or usage.

Why it matters

It's the engine behind strong net revenue retention — cheaper to expand a happy customer than to win a new one.

Hear it from people who've done it

Get the real-world version of "Land and expand" drawn from hundreds of conversations with founders and investors.

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Go deeper

Episodes on Sales & GTM

How Do You Grow a Marketplace When Both Sides Are Slow? Ishan Dan on RegenX

Pick My Brain with Alan Jones · 12 August 2026

How Do You Grow a Marketplace When Both Sides Are Slow? Ishan Dan on RegenX
How Do You Sell Software to an Industry That Won't Change? Mitchell Baker on Claimstack

Pick My Brain with Alan Jones · 29 July 2026

How Do You Sell Software to an Industry That Won't Change? Mitchell Baker on Claimstack
What Makes a Founder Worth Backing at Pre-Seed? With Ilana Elbaz | GTM at Deel

First Cheque with Cheryl Mack & Maxine Minter · 20 July 2026

What Makes a Founder Worth Backing at Pre-Seed? With Ilana Elbaz | GTM at Deel
All Sales & GTM episodes →
Related terms

Net revenue retention

Revenue this year from last year's customers, including upsells and minus churn — expressed as a percentage.

Go-to-market

How you reach customers and turn them into revenue — the channels, motion and pricing that get the product sold.

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