ARR / MRR
Also: Annual Recurring Revenue; Monthly Recurring Revenue
Recurring subscription revenue, annualised (ARR) or monthly (MRR) — the core SaaS growth metric.
Only genuinely recurring revenue counts; padding it with one-off services is the fastest way to lose an investor's trust.
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Churn
The rate at which customers (logo churn) or revenue (revenue churn) leave over a period.
Net revenue retention
Revenue this year from last year's customers, including upsells and minus churn — expressed as a percentage.
Bookings vs revenue
Bookings are contracts signed; revenue is what you've actually earned and can recognise over time.
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