Churn
The rate at which customers (logo churn) or revenue (revenue churn) leave over a period.
High churn quietly caps your growth no matter how good acquisition is — you're filling a leaking bucket.
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Get the real-world version of "Churn" drawn from hundreds of conversations with founders and investors.
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Net revenue retention
Revenue this year from last year's customers, including upsells and minus churn — expressed as a percentage.
LTV
The total gross profit you expect from a customer across their whole relationship with you.
Product-market fit
The point where you've built something a market genuinely wants and pulls out of you faster than you can supply it.
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