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← Glossary
Metrics & Unit Economics

Cohort analysis

Grouping customers by when they joined and tracking each group's behaviour over time.

Why it matters

It cuts through blended averages to show whether retention and spend are actually improving for newer customers.

Hear it from people who've done it

Get the real-world version of "Cohort analysis" drawn from hundreds of conversations with founders and investors.

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Go deeper

Episodes on Growth & Scaling

How Do You Grow a Marketplace When Both Sides Are Slow? Ishan Dan on RegenX

Pick My Brain with Alan Jones · 12 August 2026

How Do You Grow a Marketplace When Both Sides Are Slow? Ishan Dan on RegenX
Deel's COO on the AI Agent Writing Its Own Code

In The Blink Of AI with Georgie Healy · 7 August 2026

Deel's COO on the AI Agent Writing Its Own Code
What Makes a Founder Worth Backing at Pre-Seed? With Ilana Elbaz | GTM at Deel

First Cheque with Cheryl Mack & Maxine Minter · 20 July 2026

What Makes a Founder Worth Backing at Pre-Seed? With Ilana Elbaz | GTM at Deel
All Growth & Scaling episodes →
Related terms

Churn

The rate at which customers (logo churn) or revenue (revenue churn) leave over a period.

Net revenue retention

Revenue this year from last year's customers, including upsells and minus churn — expressed as a percentage.

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