Product-market fit
Also: PMF
The point where you've built something a market genuinely wants and pulls out of you faster than you can supply it.
Before it, nothing else matters; after it, almost everything is fixable. Most of the early job is the search for it.
Hear it from people who've done it
Get the real-world version of "Product-market fit" drawn from hundreds of conversations with founders and investors.
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Ideal customer profile
A precise description of the customer you serve best — the one who buys fastest, stays longest and pays most.
Churn
The rate at which customers (logo churn) or revenue (revenue churn) leave over a period.
Pivot
A deliberate change of direction — product, market or model — while keeping what you've learned.
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