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Deel
Case study · Network-wide campaign

Over 1.5 million social impressions across four shows in four months.

A four-show network sponsorship built to put Deel in front of founders, investors and technology operators again and again — host-read ads inside the shows, branded distribution across LinkedIn, Instagram and TikTok, and newsletter and web reinforcement around them.

First Cheque · In the Blink of AI · Pick My Brain · Perspective X

1,585,962
Social impressions across Instagram, TikTok and LinkedIn
123,190
Podcast plays
4
Shows in the campaign
7
Channels working together
01 · The brief

A cross-network brand-presence campaign

Deel was integrated across four Day One shows — First Cheque, In the Blink of AI, Pick My Brain and Perspective X — with host-read sponsor messages inside the shows and a coordinated distribution layer carrying the campaign far beyond the audio feed.

02 · The approach

Where the reach came from

  • Instagram — 1,067,715 social impressions
  • TikTok — 304,909 social impressions
  • LinkedIn — 213,338 social impressions
  • Podcast feeds — 123,190 plays across the four shows
03 · The results

An always-on presence across four shows

Over 1.5 million social impressions and 123,190 podcast plays in four months. Podcast inventory gave Deel a constant presence across the four-show slate, and the distribution layer carried it well beyond the audio feed — with Instagram the largest single channel and TikTok and LinkedIn adding reach on top.

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More proof

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