A returning sponsor that changed shows, booked six to twelve episodes and kept going to fourteen.
Galah Cyber wanted to reach founders at the exact moment they're making security decisions — SOC 2 readiness, ISO 27001, the first enterprise customer asking for proof of controls. Generic ads don't move that buyer. Trust does.
First Cheque · Pick My Brain
Position Galah Cyber as the trusted security voice
The brief: build positioning as the educational voice in founder-focused cybersecurity, not just another vendor — reaching founders at the moment they're making SOC 2, ISO 27001 and enterprise-readiness decisions.
Two shows, two campaigns
- First Cheque: a twelve-episode run with founder Cole Cornford's interview cut into promo segments running mid-roll, plus dedicated host-read placements.
- Pick My Brain: three dedicated landing pages — galahcyber.com.au/learn, /assess and /test — each running its own host-read script, so every message had a clear call to action.
- Cross-channel surfacing on both campaigns — branded clips on LinkedIn and TikTok, mentions in the newsletter and show notes.
Booked for six to twelve episodes. Ran to fourteen.
A sponsor that comes back for a second show, then extends past its booking, is the clearest sign a campaign is working. Founder-focused audiences, trusted hosts and clear reporting keep sponsors renewing.
"Working with Day One gave us authentic, founder-focused brand presence in Australia and the performance reports were great too!"
Other sponsorship case studies
A sponsor that keeps coming back — five shows, and a campaign booked for sixteen episodes that ran to twenty-one.
Read the case study → Network-wide campaignOver 1.5 million social impressions across four shows in four months.
Read the case study → Integrated sponsorshipNiche reach. 570 leads. Trust built before the click.
Read the case study →Want numbers like Galah Cyber's?
These are real campaigns from the Day One Network — not projections. Tell us who you need to reach and we'll map the shows and the measure before you commit to anything.