A sponsor that keeps coming back — five shows, and a campaign booked for sixteen episodes that ran to twenty-one.
Vanta wanted to be the go-to name in security and compliance for Australian founders — the moment their first enterprise customer asks for proof of controls. That buyer needs context, not impressions.
First Cheque · In the Blink of AI · Pick My Brain · FintechFun · Oversubscribed
One category, five shows, not one
Rather than buy a single show, Vanta ran cross-network campaigns so the same brand turned up in five different corners of the startup ecosystem: First Cheque, In the Blink of AI, Pick My Brain, FintechFun and Oversubscribed. They've sponsored across the network since June 2024, campaign after campaign.
Native reads, trackable everywhere
- Native reads woven into high-engagement conversations — never treated as filler.
- Hosts who have built real trust in their communities, so Vanta sat inside conversations founders actually listen to.
- Cross-channel surfacing across audio, YouTube, LinkedIn and show notes, with trackable CTAs per integration.
More than was booked, and back for more
54,603 podcast plays on Vanta's In the Blink of AI campaign alone, an average of 2,600 an episode, plus 98,406 social impressions. Booked for sixteen episodes, delivered twenty-one. And Vanta keeps coming back: it has sponsored across the Day One Network since June 2024.
"For nearly two years, we've partnered with Day One across shows like First Cheque, In the Blink of AI, and more recently, Oversubscribed. Their collaborative, hands-on approach has made each campaign seamless and effective, strengthening our brand visibility and credibility across the startup community."
Other sponsorship case studies
Over 1.5 million social impressions across four shows in four months.
Read the case study → Integrated sponsorshipNiche reach. 570 leads. Trust built before the click.
Read the case study → Two-campaign sponsorshipA returning sponsor that changed shows, booked six to twelve episodes and kept going to fourteen.
Read the case study →Want numbers like Vanta's?
These are real campaigns from the Day One Network — not projections. Tell us who you need to reach and we'll map the shows and the measure before you commit to anything.