A lender that needed founders to know it existed, introduced at the exact moment a new show was finding its audience.
Rocking Horse Group finances startups against their R&D tax incentive — a product founders only look for once they know it exists. An introductory cross-network package ran across First Cheque and a launching In the Blink of AI.
First Cheque · In the Blink of AI (launch)
A category founders don't search for yet
R&D tax-incentive financing isn't something a founder Googles until they know it exists. The job was awareness at the point a new show was forming its own audience.
In at the launch, not after it
The campaign ran across an established show (First Cheque) and a brand-new one (In the Blink of AI) at launch, putting Rocking Horse in front of the audience as it was still forming.
In front of the startup ecosystem, without a big-budget price tag
15,541 podcast ad listens across the two shows, from a cross-network introductory package that reached founders right when R&D tax finance matters to them.
Other sponsorship case studies
A sponsor that keeps coming back — five shows, and a campaign booked for sixteen episodes that ran to twenty-one.
Read the case study → Network-wide campaignOver 1.5 million social impressions across four shows in four months.
Read the case study → Integrated sponsorshipNiche reach. 570 leads. Trust built before the click.
Read the case study →Want numbers like Rocking Horse Group's?
These are real campaigns from the Day One Network — not projections. Tell us who you need to reach and we'll map the shows and the measure before you commit to anything.