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Case study · Tracked-link lead generation

Two campaigns where we tracked the leads, not just the listens.

Most podcast advertising reports reach. These two campaigns went further with a tracked link on every read, so every lead could be counted.

Secured · In the Blink of AI

280+
Leads to Chainguard from ten episodes of Secured
129
Leads to Stripe from In the Blink of AI
01 · The brief

Where a sponsor took what our campaign produced and put a number against it

Chainguard and Stripe each ran a tracked link alongside their campaign — a direct count of who acted, not an estimate of who heard.

03 · The results

Read these as a floor, not a ceiling

More than 280 leads to Chainguard's landing page from a ten-episode run on Secured, the application-security show hosted by Cole Cornford. 129 leads to Stripe from In the Blink of AI, across fifteen episodes — three more than Stripe booked. And anyone who heard a host-read and went straight to the sponsor's site without clicking the tracked link isn't in these numbers at all.

More proof

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