A global marketplace launching in Australia needed local credibility fast — in what its MD called “a uniquely Australian tone.”
Market entry is a trust problem before it's a reach problem. A founder audience will forgive an unfamiliar brand — it won't forgive one that sounds imported.
First Cheque, with Cheryl Mack & Maxine Minter
Local credibility, fast
Turo, the world's largest car-sharing marketplace, was in a perfect position to expand rapidly in Australia — but it needed credibility with local founders and operators, in what managing director Tim Rossanis called a “uniquely Australian tone”.
Inside the conversation, not next to it
Day One gave Turo a six-month campaign on First Cheque, hosted by Cheryl Mack and Maxine Minter, with promotion across the Day One Network — reaching founders and operators inside a conversation they had chosen to listen to.
The audience responded
116,510 social impressions, an engagement rate of 6.04% and a click-through rate of 3.63% — more than five times the LinkedIn benchmark — on a campaign built for trust rather than reach alone.
Other sponsorship case studies
A sponsor that keeps coming back — five shows, and a campaign booked for sixteen episodes that ran to twenty-one.
Read the case study → Network-wide campaignOver 1.5 million social impressions across four shows in four months.
Read the case study → Integrated sponsorshipNiche reach. 570 leads. Trust built before the click.
Read the case study →Want numbers like Turo's?
These are real campaigns from the Day One Network — not projections. Tell us who you need to reach and we'll map the shows and the measure before you commit to anything.